Fleece products are natural for corporate consumers. It appeals to a higher-end crowd that's drawn in by its qualities: fleece is warm, lightweight, breathes well, and it wicks away water. But what these consumers really like is the fleece "cool" factor. Fleece is a perfect fit for fleece blankets, fleece jackets, and throw blankets. Fleece is so popular that even in traditionally warm weather areas people still buy and wear fleece products.
Fleece product manufacturers and distributors predict that polar fleece sales will continue to be strong for the future. In the corporate arena, fleece products are popular as incentives, promotional items, and for special events.